A project to create a distinct look for a promotional campaign for Great Britain to be used in key cities around the world.
After the success of the London Olympics I felt a new fresh approach was needed. Using the strapline Happy & Glorious the bold imagery represents scenes from different aspects of British life to create a wallpaper across the city on billboards, sides of taxi's and advertising.
The range of images are in categories of why someone may visit the UK. One image shows a crown against a blue sky, another shows a zebra crossing, a Damien Hirst painting, the white cliffs of Dover, Selfridges in Birmingham and a line up of bearskin hats.
The idea is to not give too much away but use the graphic images as a teaser to get the viewer to discover what the image represents on a visit Britain website.
The concept is a work in progress